Chester launches a tourism campaign focused on the city’s vibrant, adventurous, and exciting side

Marketing Cheshire, the organisation behind Visit Chester & Cheshire, has secured £100K funding from VisitEngland for a media campaign to promote the city of Chester. The campaign launched in June and will run throughout the summer to attract visitors throughout the rest of the year.  

Named ‘Escape the Everyday’, this campaign has taken a bold approach to market the city – choosing the active, adventurous experiences that would appeal to a younger demographic.

Nicola Said, commercial director, Marketing Cheshire explains: 

This new ‘Escape the Everyday’ campaign will sit alongside the ‘Our family welcomes your family’ campaign that was recently launched using local families and family-run businesses sharing what they love about Cheshire to families elsewhere in the UK.

It will reinforce and complement the work carried out by Destination Chester, the economic network of tourism partners who have created city-wide initiatives to support tourism and the businesses within the city, during challenging economic times.

To book: https://www.visitcheshire.com/book-experiences